Fifty paying users is the point where a SaaS product stops being a hypothesis. Getting there is less about channels and more about focus: one problem, one kind of customer, one promise you can keep.
Sell before the product is finished
Write the list of fifty companies that have the problem today. Talk to them before the product is ready, and ask for a paid pilot rather than feedback. A pilot fee — even a small one — tells you more than a hundred enthusiastic calls.
- Pick a problem you can describe in one sentence.
- List the people who lose time or money to it every week.
- Offer a paid pilot with a clear outcome and a short timeline.
- Ship the smallest version that delivers that outcome.
Keep the build small on purpose
Early customers forgive missing features; they do not forgive a product that is unreliable. Spend the engineering budget on the one workflow they pay for, and on making it dependable.
Your first fifty customers are not a market. They are fifty conversations you kept going.
Topics
- SaaS
- Go-to-market
- Founders
Written by
Alexander Bessudnov
KODEERA
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